Welcome to the Social Media Strategy Series
With more than 500 million users, Facebook is now the 2nd most visited website on the internet and growing 33,000 new users an hour! What are you actively doing to pursue this marketing opportunity? Do you have a custom business page on Facebook? One that showcases your brand and that converts visitors and “Likers” into clients? A business presence that actually makes you money? If not, you need to keep reading!
How
much is your basic, inactive or non-existent Social Media presence costing you every day? In
our recent polling of more than 50 women, CEOs to new business launchers and entrepreneurs to seasoned professionals, they were all adamant about one thing when it came to learning about Facebook, no one is teaching strategy! We've taken all their feedback and our expertise and created the Social Media Strategy Series. Here's your chance to master the Power of Social Media Marketing on Facebook and Twitter and create a solid presence that builds your credibility, helps clients find you online, positions you to connect with joint venture partners and gives you opportunities that you simply can’t take advantage of any other way!
I know how overwhelming social media marketing can be, I've been there and done that, now if I could only find the T-Shirt. First you set up your profiles, chat with some friends maybe play a game or two and keep doing the same thing over and over again. There’s no way to monetize social media, you say…and you’re absolutely right! Chatting and buying farm animals will NOT put money in your pockets. To monetize any form of media you must have a strategy, be recognized as an expert in your field and understand how to build rapport with your market to convert a social conversation into a discussion about how you can solve a customer’s problems.
Here's a testimony to the Power of Facebook...
Shelly Purdy’s Defining Facebook Moment
"It
was midnight when I woke up and decided to check my Facebook messages for a
reply I’d been waiting for. I was still bleary eyed from sleep when an instant message popped up from a former client on
my profile page who had seen my Achievement Ring Collection a couple of weeks
before and was now, at this moment, ready to order a diamond ring. I was literally in bed completing the
sale half asleep. It’s hard to believe but I sold a custom $5000 ring without
getting out of bed! I’ve advertised
in magazines and paid thousands of dollars to design booths and ship showcases
and stand at retail shows for many tiring days but nothing has showcased my
work on such an intimate and personal level as Facebook. The difference is that it’s not a
hard sell; it builds trust organically. I can launch images of my new work in real time and reply to
comments without any pressure to buy.
I love making original personal jewellery for my clients and this is an
extraordinary opportunity to show it." Shelly Purdy, Jewellery Designer www.ShellyPurdy.com
 | “Lisa McKenzie quickly taught me that Social Media is a very powerful marketing medium that can dynamically grow my business. Yes, anyone can learn Twitter and Facebook from their 15 year old. But what does one do with that knowledge? I have lofty goals for my company PicPads. Lisa, a successful marketing woman in her own right, taught me how to harness the power of Social Media to effectively reach large groups of people with my corporate messages. Lisa teaches with great patience and a truly genuine attitude of “I want you to succeed” in every session. I gained not only potent marketing strategies but a life long business advocate who cares about my business as if it’s her own. Thanks to Lisa I have a lot of confidence in Social Media and believe that it will be a great asset in reaching my goals.”~ Laura Eiman, founder www.PicPads.com |